Resolution & Framerate Benchmarks | Bounty_OS Docs
Minimum and recommended resolution, framerate, bitrate, and codec settings for Bounty_OS campaign content with export presets for popular editing apps.
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Production ▸ resolution.txt
Resolution & Framerate Benchmarks
Platform compression will always reduce your video quality from what you exported. To ensure your content looks sharp after upload, you need to export at higher quality than the platform minimum. This guide covers the exact targets.
Resolution & Framerate Requirements
| Property | Minimum | Recommended | Best |
|---|---|---|---|
| Resolution | 720×1280 (720p) | 1080×1920 (1080p) | 2160×3840 (4K) |
| Framerate | 24 fps | 30 fps | 60 fps |
| Aspect Ratio | 9:16 (vertical) | 9:16 (vertical) | 9:16 (vertical) |
For most campaign content, 1080p at 30fps is the sweet spot — it looks sharp on all devices, uploads quickly, and doesn't bloat file sizes.
Bitrate Targets
Bitrate controls how much data is used per second of video. Higher bitrate = better quality but larger files.
| Resolution | Framerate | Target Bitrate | Max File Size (60s) |
|---|---|---|---|
| 720p | 24 fps | 5 Mbps | ~37 MB |
| 720p | 30 fps | 6 Mbps | ~45 MB |
| 1080p | 30 fps | 10 Mbps | ~75 MB |
| 1080p | 60 fps | 16 Mbps | ~120 MB |
| 4K | 30 fps | 35 Mbps | ~262 MB |
| 4K | 60 fps | 50 Mbps | ~375 MB |
Export Higher Than Minimum
Both TikTok and Instagram re-encode your video after upload, which always reduces quality. Exporting at 1080p 10 Mbps ensures the re-encoded result still looks clean. Exporting at exactly 720p minimum means the final result may look soft or blocky.
Codec Recommendations
| Codec | Compatibility | Quality | Notes |
|---|---|---|---|
| H.264 (AVC) | Universal — all platforms, all devices | Good | The safe default. Use this unless you have a specific reason not to. |
| H.265 (HEVC) | Supported on newer devices and platforms | Better at same bitrate | Smaller files at equivalent quality. Use if your editing app supports it. |
| ProRes | Professional — large files | Excellent | Overkill for social. Only use as an intermediate editing format, not for upload. |
H.264 in an MP4 container is the universal standard. When in doubt, export H.264 MP4 and you'll have zero compatibility issues on any platform.
Export Settings by Editing App
CapCut (Free)
Resolution: 1080p
Frame Rate: 30 fps
Quality: High (this sets ~10 Mbps automatically)
Format: MP4
Codec: H.264 (default)Adobe Premiere Pro
Format: H.264
Preset: "Match Source - High Bitrate"
Resolution: 1080×1920
Frame Rate: 30 fps
Target Bitrate: 10 Mbps
Maximum Bitrate: 12 Mbps
Encoding: VBR, 2 Pass (best quality)DaVinci Resolve (Free)
Format: MP4
Codec: H.264
Resolution: 1080×1920
Frame Rate: 30
Quality: Restrict to 10000 Kb/s
Encoding Profile: High
Key Frames: AutomaticHow Platform Compression Affects Quality
When you upload a video, both TikTok and Instagram re-encode it to their own specs:
- TikTok re-encodes to approximately 4–6 Mbps at 1080p. Exporting at 10 Mbps gives the encoder more data to work with, resulting in a cleaner final product.
- Instagram re-encodes Reels to approximately 3.5–5 Mbps. Instagram's compression is generally more aggressive than TikTok's.
- Fast motion and fine details (e.g., text, patterns, confetti) suffer the most from re-encoding. If your content has these, export at the highest reasonable bitrate.
- Static or slow-moving content compresses well. Product review videos with a fixed camera hold up better than fast-paced edits.
Auto-Rejection Triggers
Content will be automatically flagged or rejected during review for:
- Sub-720p resolution: Any dimension below 720×1280 is rejected outright.
- Visible compression artifacts: Blocky, pixelated footage — usually from exporting at very low bitrate or re-uploading a previously compressed video.
- Framerate below 24 fps: Choppy footage that looks like a slideshow. Usually caused by screen recordings or very old devices.
- Wrong aspect ratio: Horizontal (16:9) video submitted for a vertical (9:16) campaign. Letterboxed video with large black bars is also flagged.
- Upscaled footage: 480p video stretched to 1080p. The system and reviewers can detect artificial upscaling.
Don't Re-Upload Compressed Video
Never download a video from TikTok or Instagram and re-upload it. Each re-upload adds another round of compression, resulting in visibly degraded quality. Always export from your original project file.
Related Guides
- TikTok Content Specs — platform-specific format requirements and file size limits.
- Instagram Reels Specs — Reels dimensions, duration limits, and cover image specs.
- Content Standards — full quality requirements and rejection criteria.
41 objectsUpdated 2026-02-10