FTC Disclosure Requirements

All content created for Bounty_OS campaigns is paid promotion and must comply with FTC endorsement guidelines. Failure to disclose properly may result in content rejection and account penalties.

This Is Not Optional

FTC disclosure is a legal requirement, not a platform preference. Both the creator and the brand can face FTC enforcement action for undisclosed sponsorships.

Required Disclosure Text

Your disclosure must be clear and conspicuous. Use one of these formats:

#ad — must be in the first line of the caption, not buried in hashtags.
#sponsored — same placement rules as #ad.
"Paid partnership with [Brand]" — use platform's built-in tool when available.
Verbal disclosure in the video: "This video is sponsored by [Brand]" — must be in the first 30 seconds.

Platform-Specific Formats

Platform	Recommended Method
TikTok	Use TikTok's "Branded Content" toggle + #ad in caption first line
Instagram	Use "Paid Partnership" label + #ad in caption first line

What NOT to Do

Don't bury #ad at the end of a long hashtag list.
Don't use vague terms like #collab or #partner without #ad.
Don't put the disclosure only in Stories that disappear.
Don't use small or hard-to-read text overlays as your only disclosure.
Don't assume viewers will "just know" it's an ad.

Copy-Paste Templates

Short Form (Captions)

#ad | Partnered with @BrandName to show you [product/service].
[Rest of your caption here]

#campaignhashtag #yourusualhashtags

Verbal Script (Videos)

"[Brand] is sponsoring this video — but all opinions are my own.
Let me show you [product/service]..."

When in doubt, over-disclose. The FTC has never penalized a creator for being too transparent about a sponsorship.

41 objectsUpdated 2026-02-10

FTC Disclosure Requirements | Bounty_OS Docs