About Bounty_OS
Bounty_OS is a pay-per-view product placement platform for TikTok and Instagram. Brands put their product inside content people are already choosing to watch, and pay only for the views that content actually earns.
The problem we're working on
Most influencer marketing pays creators to make advertisements. The result announces itself as an ad in the first second, and audiences treat it accordingly. Brands pay a negotiated fee whether or not anyone watches, and every additional creator means another negotiation, another contract and another set of deliverables to chase.
Product placement inverts that. The product appears inside content the creator was going to make regardless, so the audience meets it in something they chose for its own sake. And because payment is tied to views rather than to a deliverable, adding creators does not add negotiation.
How the model works
A brand creates a campaign, sets a payout rate per million views, and funds a budget. Creators browse the campaign directory, join anything that fits, and post content featuring the product with a campaign hashtag. Bounty_OS finds the post automatically and tracks its views — creators never upload or report anything by hand.
Earnings accrue in complete blocks of 100,000 views. A campaign paying $1,000 per million views pays $100 per block, so a post with 250,000 views earns $200. The full method is documented in payout calculation, and the earnings calculator estimates what a given view count is worth.
Creators pay nothing, and there is no follower minimum — payment tracks views, not audience size.
Where this sits
Creator marketing covers several distinct products. Clipping platforms re-edit existing long-form content into short clips. UGC platforms commission creators to produce scripted advertising. Bounty_OS does neither: creators feature products inside their own organic content, and brands pay per view.
We keep side-by-side comparisons of these models, including against named platforms, so it is easier to tell which one fits the job you have.
Brand safety and content standards
Every campaign carries content standards defining what qualifies for payout. Posts are sampled for manual review when campaigns complete, weighted by creator reputation, and artificial engagement is grounds for withheld payment under the fraud policy. Paid partnership disclosure is required on all campaign content — see FTC disclosure.
Common questions
Bounty_OS is a platform for product placement in short-form creator content. Brands fund a campaign and set a payout rate per million views. Creators join, feature the product in content they are already making on TikTok or Instagram, and are paid for the verified views their posts generate. Brands pay for attention delivered rather than for a deliverable produced.
There are no account managers, negotiations or per-creator contracts. A brand creates a campaign, funds it, and creators self-select into it. Pricing is set once, per view, and applies to everyone. That removes the per-creator overhead that makes traditional influencer campaigns slow and hard to scale.
Bounty_OS is based in Atlanta, Georgia, and currently operates in the United States. Creators in other countries can join the waitlist for when additional regions open.
Every campaign carries content standards defining what qualifies for payout. Posts are sampled for manual review when a campaign completes, with the sampling rate weighted by creator reputation, and artificial engagement is grounds for withheld payment. Brands see every post attributed to their campaign in their dashboard.
From brands, never from creators. Creators pay nothing to join, to participate, or to be paid out. Platform revenue comes from the margin between what a brand funds and what is paid out on complete 100,000-view blocks.
Open roles and general applications are at bountyos.com/careers. There are no resumes or cover letters — the application is a short form.
Get in touch
Brands and partnerships: [email protected]
Creator support: [email protected]