Instagram Reels Specs | Bounty_OS Docs
Technical specifications and best practices for Instagram Reels on Bounty_OS campaigns, including video dimensions, cover images, and audio licensing.
Address▸
C:\Bounty_OS\Content Specs\instagram.txt
Content Specs ▸ instagram.txt
Instagram Reels Specs
These specifications apply to Instagram Reels created for Bounty_OS campaigns. Reels are the primary content format tracked on Instagram.
Video Specifications
| Property | Requirement |
|---|---|
| Aspect Ratio | 9:16 (vertical) |
| Resolution | Minimum 720×1280, recommended 1080×1920 |
| Duration | 15–90 seconds (30–60s recommended) |
| File Format | MP4 or MOV |
| Max File Size | 250 MB |
| Frame Rate | 30 FPS minimum |
Caption Requirements
- Maximum 2,200 characters.
- Must include required campaign hashtags and @mentions.
- Must include FTC disclosure — use
#ador#sponsoredprominently. - Instagram's Paid Partnership label is recommended but not required.
Cover Image
- Custom cover images should be 1080×1920 pixels.
- Avoid text in the outer 10% margins (safe zone).
- The cover appears as a 1:1 crop on your profile grid — keep key elements centered.
Audio & Music
- Use tracks from Instagram's licensed music library for business accounts.
- Original audio is always safe.
- If your account is a business account, some trending audio may be restricted.
- Creator accounts have broader music access than business accounts.
Best Practices
- Share Reels to your main feed for maximum reach.
- Use 3–5 relevant hashtags (quality over quantity).
- Add location tags for local discovery.
- Post during peak hours: 11 AM–1 PM and 7–9 PM in your timezone.
Instagram counts a Reel view after 3 seconds of watch time. Shorter Reels that loop multiple times can accumulate views faster.
41 objectsUpdated 2026-02-10