Creative Brief Technical Fields | Bounty_OS Docs
How to read, interpret, and follow campaign creative briefs to ensure your content meets brand requirements and passes review.
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Campaign Ops ▸ brief.txt
Creative Brief Technical Fields
Every campaign on Bounty_OS includes a creative brief that outlines exactly what the brand expects from your content. Understanding and following the brief is critical — content that deviates from the brief will be rejected during review, costing you time and potentially impacting your reputation score.
Where to Find the Brief
Navigate to Campaign Details > Guidelines tab to access the full creative brief. The brief is available as soon as you join a campaign and remains accessible throughout the campaign lifecycle. Read the entire brief before you start creating content — not after.
Key Brief Sections
| Section | What It Contains | Why It Matters |
|---|---|---|
| Brand Overview | Company background, mission, tone of voice | Helps you align your content with the brand identity |
| Target Audience | Demographics, interests, pain points | Ensures your content resonates with the right viewers |
| Content Requirements | Format, length, key messages, visual style | Defines the technical and creative parameters |
| Deliverables | Number of posts, platforms, content types | Specifies exactly what you need to produce |
| Do's / Don'ts | Approved messaging vs prohibited content | Prevents immediate rejection for brand-safety violations |
Technical Fields You Must Follow
- Required Hashtags — Must appear in your post caption exactly as specified (e.g., #GlowSerumPartner). Missing hashtags = automatic rejection.
- @Mentions — Tag the brand's official account. Some briefs require mentions in both the caption and the video itself.
- FTC Disclosure — All sponsored content must include #ad or #sponsored as required by FTC guidelines. Bounty_OS enforces this during review.
- Content Type — The brief specifies whether the campaign requires Original content (created from scratch) or allows Repurposed content (adapted from existing footage). Submitting the wrong type will result in rejection.
- Platform Target — Content must be posted to the specific platform listed (TikTok, Instagram Reels, etc.). Cross-posting to unlisted platforms does not count.
- Duration / Format — Minimum and maximum video length, aspect ratio (9:16 vertical, 1:1 square), and any required intro/outro elements.
Interpreting Brief Flexibility
Mandatory vs Suggested
Briefs use specific language to indicate flexibility. "Must include" and "Required" indicate mandatory elements that will be checked during review. "Suggested", "Consider", and "Feel free to" indicate creative freedom — you can adapt these to your style.
When in doubt, follow the stricter interpretation. It is always safer to include a suggested element than to omit a required one. Brands appreciate creators who demonstrate attention to detail.
Red Flags in Briefs
- Vague deliverables — If the brief says "create engaging content" without specifying format, length, or key messages, request clarification before starting.
- Unrealistic requirements — A brief demanding 10 posts in 3 days at professional production quality is a red flag. Contact support if deadlines seem impossible.
- Conflicting instructions — If the Do's and Don'ts contradict the Content Requirements, reach out to the brand through the campaign messaging system.
- No FTC guidance — Every legitimate sponsored campaign should include disclosure requirements. If absent, default to including #ad.
How Brief Adherence Affects Review
During content review, moderators evaluate your post against the creative brief point by point. Content that is off-brief — missing required hashtags, wrong platform, missing disclosure, or not matching the specified content type — will be rejected. Each rejection lowers your reputation score by -0.10, which affects future campaign opportunities and sampling rates.
Pro Tip
Before posting, run through every technical field in the brief like a checklist. Verify hashtags are spelled correctly, the brand is tagged, your disclosure is visible, and your content matches the required type and platform. This 60-second check can save you from a rejection and reputation hit.
Related topics: Campaign Lifecycle (campaign-lifecycle), Content Standards (content-standards), UGC vs IGC (ugc-vs-igc).
41 objectsUpdated 2026-02-10