UGC vs IGC Deliverable Specs | Bounty_OS Docs
Understand the differences between User-Generated Content and Influencer-Generated Content, their production standards, and how Bounty_OS maps content types to payout structures.
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C:\Bounty_OS\Content Strategy\content-types.txt
Content Strategy ▸ content-types.txt
UGC vs IGC Deliverable Specs
The influencer marketing industry uses two primary content classifications — User-Generated Content (UGC) and Influencer-Generated Content (IGC) — and the distinction matters significantly for production approach, audience perception, and Bounty_OS payout structures. Understanding which type a campaign calls for, and how to execute each at the appropriate quality level, is essential for maximizing your earnings and maintaining strong campaign relationships.
UGC Defined
User-Generated Content is raw, authentic, low-production content that mimics organic consumer testimonials. The defining characteristic of UGC is that it looks and feels like a real person sharing a genuine experience, not a polished advertisement. UGC typically features natural lighting, smartphone-quality video, conversational tone, and minimal editing. The aesthetic imperfection is intentional — it builds trust because it resembles the content viewers create themselves.
- Visual style: Handheld smartphone footage, natural/ambient lighting, real-world settings (kitchen, bathroom, office, car)
- Audio: Direct-to-camera speech, ambient background noise acceptable, no professional audio equipment required
- Editing: Minimal cuts, no elaborate transitions, raw footage with basic trimming; jump cuts are acceptable
- Tone: Conversational, unscripted feel (may be loosely scripted but delivered naturally), personal anecdotes, honest reactions
- Length: Typically 15–45 seconds for short-form; authenticity tends to decrease with length
IGC Defined
Influencer-Generated Content is polished, creator-branded content that leverages the influencer's established audience, aesthetic, and personal brand. IGC is recognizably "content" rather than casual sharing — it maintains the creator's signature style while incorporating brand messaging. The production value is higher, the narrative structure is more deliberate, and the creator's personality and brand are central to the piece.
- Visual style: Intentional framing and composition, ring light or studio lighting, curated backgrounds, consistent with creator's feed aesthetic
- Audio: Clear voiceover or direct address, background music selected for tone, professional or semi-professional audio quality
- Editing: Structured narrative, purposeful transitions, B-roll integration, color grading consistent with creator's brand
- Tone: Professional but personable, aligns with creator's established voice, may include creator-specific catchphrases or formats
- Length: Typically 30–90 seconds for short-form; production quality justifies and supports longer formats
Bounty_OS Content Type Mapping
| Bounty_OS Type | Industry Equivalent | Description | Typical Use |
|---|---|---|---|
| Original Content | IGC (Influencer-Generated) | New content created specifically for the campaign, leveraging the creator's style and audience | Primary campaign deliverable; higher production expectations |
| Repurposed Content | Hybrid / UGC-style | Existing content adapted or re-framed for campaign purposes, or content cross-posted across platforms | Secondary deliverable; extends campaign reach with lower production overhead |
Each campaign on Bounty_OS defines independent targets and rates for Original and Repurposed content. Original Content typically has higher payout rates per 1M views because it requires more creative effort and production investment. Repurposed Content rates are lower but allow creators to maximize earnings from content they've already produced or to extend reach by adapting content across platforms.
Production Standards by Type
| Production Element | UGC / Repurposed Standard | IGC / Original Standard |
|---|---|---|
| Camera | Smartphone rear camera (1080p minimum) | Smartphone or mirrorless; stabilized (tripod/gimbal preferred) |
| Lighting | Natural light or standard room lighting | Ring light, softbox, or intentional natural light setup |
| Audio | Phone microphone acceptable; minimize background noise | External mic recommended (lapel or shotgun); clean audio expected |
| Background | Real, lived-in environments; authenticity > aesthetics | Curated or on-brand; clean, intentional backdrop |
| Editing | Basic trim and cut; raw feel preferred | Structured edit; transitions, text overlays, music, color grading |
| Subtitles | Auto-generated acceptable; verify accuracy | Styled subtitles matching creator brand; manual review expected |
| Resolution | 1080×1920 minimum | 1080×1920 minimum; 4K source footage preferred for flexibility |
Payout Rate Differences
On Bounty_OS, Original Content (IGC-style) payout rates are typically higher than Repurposed Content (UGC-style) rates. This reflects the greater creative investment required: original content demands concept development, filming, editing, and often multiple takes. Repurposed content, by contrast, builds on existing material. The exact rate differential is set by the brand on a per-campaign basis — some campaigns may offer rates that are 1.5–3x higher for original content. Always review the campaign details in your Bounty_OS dashboard before deciding which content type to prioritize.
When Campaigns Specify Content Type
Always Check Campaign Guidelines
Some campaigns exclusively request one content type (e.g., "Original content only — no repurposed posts"). Others are flexible and accept both. Before creating content, review the campaign brief in your Bounty_OS dashboard for: required content type, minimum production standards, brand asset requirements (logos, product shots), disclosure language, and prohibited content approaches. Submitting the wrong content type may result in post rejection during review.
If a campaign accepts both types, consider your strategy carefully. Producing one strong Original Content piece may earn more than multiple Repurposed posts if the original rate is significantly higher and your audience engagement supports strong view counts. Conversely, if you have existing high-performing content that can be authentically adapted, Repurposed Content can be a time-efficient way to earn from material you've already invested in.
Related guides: See Campaign Lifecycle for understanding how content types interact with campaign completion and payout calculations. Payout Calculation covers the detailed math of how views translate to earnings across content types. Content Standards outlines the quality thresholds your content must meet to pass Bounty_OS review regardless of content type.
41 objectsUpdated 2026-02-10