Conversion Attribution Variables

On Bounty_OS, your payouts are based on verified views — but brands often track additional conversion metrics behind the scenes. Understanding how attribution works helps you see the full picture of your content's impact and can unlock bonus opportunities on certain campaigns.

Primary Metric: Verified Views

The foundation of every Bounty_OS payout is verified views, tracked independently through third-party social media data collection. This is the metric that directly determines your earnings.

• What counts as a view: Platform-specific definitions apply — TikTok counts a view as soon as the video starts playing, Instagram requires 3+ seconds for Reels
• How verification works: Our data collection partner independently collects your post metrics at regular intervals, cross-referenced with platform-reported data to ensure accuracy
• Why verified views: Using third-party verification eliminates disputes about view counts and protects both creators and brands from inflated or deflated numbers
• Update frequency: Views are collected on a tiered schedule — new posts every 30 minutes, older posts less frequently (see Post Tracking & View Counting for details)

Secondary Metrics Brands May Track

Beyond views, brands often monitor additional metrics to evaluate the business impact of their campaigns. While these do not directly affect your standard Bounty_OS payout, they influence whether brands create follow-up campaigns and may trigger performance bonuses.

UTM Parameters Explained

Brands use UTM parameters — special tags added to URLs — to track which traffic came from your content. When a campaign provides you with a specific link, it typically contains UTM codes that identify you as the source.

Example branded link:
https://brand.com/product?utm_source=bountyos&utm_medium=tiktok&utm_campaign=summer2026&utm_content=creator_jane

• utm_source: Where the traffic comes from (e.g., bountyos, tiktok, instagram)
• utm_medium: The content type (e.g., video, story, reel)
• utm_campaign: The specific campaign name
• utm_content: Often your creator identifier — this is how brands know the click came from *your* content
• Important: Always use the exact link provided in your campaign brief. Do not shorten it or modify it, as this can break the tracking parameters.

Promo Codes & Direct Attribution

Many campaigns assign a unique promo code to each creator (e.g., "JANE15" for 15% off). Promo codes provide the most direct and indisputable attribution because the brand can see exactly which creator drove each sale.

• Mention naturally: Integrate your promo code into your content flow — "I've been using [product] and you can try it with code JANE15" feels more natural than reading it off a script
• Display visually: Add the code as text overlay in your video so viewers can read it even with sound off
• Pin in comments: Pin a comment with the promo code and link for easy access
• Track your own performance: Ask the brand for updates on your code usage if they do not share it proactively — this data helps you understand your audience's buying behavior

Attribution Windows

An attribution window is the time period after a viewer sees your content during which any resulting action (purchase, sign-up, app install) is credited to your content. Different brands use different windows:

Attribution windows are set by the brand, not by you or Bounty_OS. Your content may drive a purchase 2 weeks after someone watches your video, but if the brand uses a 7-day window, that conversion will not be attributed to you. This is another reason why views-based payouts on Bounty_OS are advantageous for creators — you get paid for the attention you generate regardless of when or whether the viewer converts.

Why Views Matter Most on Bounty_OS

Bounty_OS intentionally uses a views-based payout model rather than a conversion-based model. This benefits creators in several important ways:

• Fairness: You get paid for the value you create (attention and awareness) regardless of factors outside your control (product price, website UX, checkout flow)
• Transparency: View counts are publicly visible and independently verifiable — no black-box conversion tracking
• Predictability: You can estimate your earnings based on your typical view counts, making income more predictable
• No conversion pressure: You can create authentic, engaging content without resorting to hard-sell tactics that damage audience trust

Performance Bonuses

Some campaigns offer bonus payouts for hitting conversion milestones in addition to the standard views-based payout. These are always outlined in the campaign brief before you join.