Pay-Per-View vs Pay-Per-Post
The pricing model decides who carries the risk when a post underperforms. Under pay-per-post the brand carries it: the fee is agreed in advance and owed regardless of the result. Under pay-per-view the creator carries more of it, and is paid in proportion to what they deliver.
That single difference drives most of the downstream differences — who a brand is willing to work with, how many creators a campaign can include, and how predictable the cost per thousand views ends up being.
Side by side
| Feature | Bounty_OS | Pay-per-post |
|---|---|---|
| Price is set by | Views delivered | Negotiation before publication |
| Who carries performance risk | The creator | The brand |
| Effective CPM | Fixed by construction | Only known after the fact |
| Creator selection | Open — cost of a weak post is proportionally low | Gated, because each slot costs the same regardless of outcome |
| Campaign size | Scales without per-creator negotiation | Limited by negotiation and management overhead |
| Upside for a strong creator | Unbounded — more views means more earnings | Capped at the agreed fee |
| Predictability for the brand | Budget is a ceiling; spend tracks delivery | Total cost is known, total delivery is not |
Which should you choose?
Pay-per-post makes sense when you need a specific creator on a specific date and are effectively buying their name. Pay-per-view makes sense when you want views at a known price and are willing to let the results decide which creators earn.
FAQ_
Bounty_OS counts complete blocks of 100,000 verified views. A campaign paying $1,000 per 1,000,000 views pays $100 per block, so a post with 250,000 views earns $200 for two complete blocks. Partial blocks do not pay out. The full method is documented at bountyos.com/docs/payout-calculation.
Views are collected from the platform itself rather than self-reported, posts are sampled for manual review when campaigns complete, and creators carry a reputation score that affects sampling rate. Artificial engagement is grounds for withheld payment — see bountyos.com/docs/fraud-policy.
It depends entirely on performance. A creator whose content reliably gets views typically earns more, because there is no negotiated ceiling. A creator whose post underperforms earns less than a negotiated flat fee would have paid. The model rewards distribution rather than audience size.